Articles

Sightseeing buses are world-famous for providing comfort, beautiful cityscapes and a tour of the major tourist points of interest. In London, they have been around for years, offering a range of different routes, more than 50 different stops, and an incredible view of the city. The buses have become a reference for the tourist industry, for thanks to their double decker capacity and for all the conveniences they provide. The concept spread and in 2007 the capital city of Bahia, Salvador, inaugurated the first sightseeing bus in Brazil. The route takes in the city’s main tourist points whilst a guide…

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This Thursday, 9 June, Bossa Brazil Magazine (BBMag) launched a promotional campaign in Soho, one of London’s most central locations (see map). Soho was chosen to kick-start our campaign as it is one of the oldest and most famous neighbourhoods in the heart of the city, and one that welcomes a diversity of cultures without detracting from its own unique charm. The area is full of restaurants catering for all tastes, markets and stalls selling organic food, media agencies, bars and nightclubs; Soho is a bustling place, both by day and by night. Soho also accounts for London’s Chinatown, as…

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I am delighted to welcome the arrival of the Bossa Brazil Magazine, the latest publication dedicated to Brazil to reach the British market. I am persuaded convinced that a the well-informed coverage of Brazilian issues will appeal to the British audiences, as their interest in Brazil has continued to grow on account of our culture, tourism potential and, especially, for hosting the Rio 2016 Olympic and Paralympic Games, which will be held in South America for the very first time. As a country of continental proportions, with a population of 205 million, with dynamic cities and a diverse offering of cultural goods, there should be no…

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