June 12th: Valentine’s Day in Brazil


Celebrating Valentine’s Day in Brazil: A Unique Tradition

While the world celebrates Valentine’s Day on February 14th, Brazil reserves a special place for this loving occasion on its calendar: June 12th. This uniqueness in the calendar of love celebrations may sound peculiar to some, but for Brazilians, it’s a deeply rooted tradition that brings hearts together and spreads love throughout the country.

Brazilian Valentine’s Day has an interesting history, dating back to the 1940s, when businessman João Doria brought the idea of celebrating Valentine’s Day from the United States to Brazil. However, due to commercial and cultural factors, the date was moved to June 12th, the eve of the feast day of Saint Anthony, known as the matchmaker saint. This strategic change allowed merchants to boost sales, and Brazilians could express all their love for their partners.

Since then, Brazilian Valentine’s Day has become an essential part of the national calendar, characterized by romantic gestures, gift exchanges, special dinners, and public displays of affection. Streets fill with happy couples, shops display themed decorations, and restaurants offer special menus, all in the name of love and celebrating life together.

What makes Brazilian Valentine’s Day even more charming is its emphasis on celebrating love in all its forms. It’s not limited to just romantic couples, but also includes friends, family, and even pets. It’s an opportunity to express gratitude and affection for those who make our lives happier and more fulfilling.

Therefore, while the world celebrates Valentine’s Day in February, Brazilians eagerly await June to express their love in a unique and special way.

For more information about Brazil, travelling to Brazil, Holidays in Brazil and Brazilian tourism, please also visit VBRATA Visit Brazil Travel Association, a London-based travel organisation specialised in Brazil.

Visit the BBMAG Business Directory to find Brazilian and South American service suppliers and classifieds in London and internationally. 


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BBMAG is the only London-based bilingual publication specialised in Brazilian and Latin American lifestyle. BBMag is free to all UK based readers ensuring that all our sponsors and advertisers benefit from 100% awareness to our given distribution audience made up of governments and establishments, industry organisations, bars and restaurants, arts centres, schools, cinemas, theatres, shows, festivals, events’ venues and many more...