VBRATA and the State of Bahia Tourist Office Successfully Host the “Viva Brasil! Bahia Unique Experiences Madrid 2025” Showcase

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Event Provided Exclusive Opportunity for Spanish Travel Agents and Tour Operators to Explore Bahia’s Riches and Strengthen Strategic Partnerships in the Tourism Sector

From left to right: Eduardo Koshima from SETUR Bahia Promotion, Glauco Chris Fuzinatto President of VBRATA and event organizer, Maurício Bacellar Secretary of Tourism for SETUR Bahia, Maurício Bacellar, Pedro Camacho Director of International Promotion for SETUR Bahia, Lucicleide Nascimento Baiana from SETUR Bahia and Paulo Guimarães, president of BahiaInveste

On January 20th, VBRATA (Visit Brazil Travel Association), in partnership with the Government of the State of Bahia through the State Tourism Secretariat, hosted the “Viva Brasil! Bahia Unique Experiences Madrid 2025” showcase, an event that brought together over 170 guests, including travel agents and tour operators, in Madrid.

The event was marked by an immersive experience that highlighted Bahia’s natural beauty, rich culture, and diversity. Attendees had the chance to participate in an interactive workshop where they could connect directly with representatives from renowned tourist attractions, hotels, and operators in Bahia’s tourism sector.

Presentation of Bahia by the Secretary of Tourism of SETUR Bahia, Maurício Bacellar

One of the highlights of the event were the detailed presentations on Bahia’s key destinations, delivered by the State Tourism Secretary of SETUR Bahia, Maurício Bacellar, and the Director of International Promotion, Pedro Camacho. These presentations provided guests with a comprehensive overview of the attractions that make Bahia a unique destination. The experience was further enriched by a tasting of authentic local cuisine and vibrant performances of Bahian music, internationally recognised for its contagious energy.

The event successfully met its objective of strengthening strategic partnerships in the tourism sector, providing travel agents with direct contact with Bahia’s rich offerings. According to the organisers, the showcase also helped to increase the state’s visibility as an international destination.

Business round between suppliers, tourist destinations, hotels and SETUR Bahia with the Spanish tourism trade

“We are very pleased with the results of the Viva Brasil! Unique Experiences – Bahia Edition, Madrid 2025. It was an excellent opportunity to promote Bahia as the ‘Featured Destination’ of VBRATA in Spain in 2025. We were impressed by the engagement of the travel agents, who showed great interest in learning more about Bahian tourism and its rich culture”, stated Glauco Chris Fuzinatto, President of VBRATA (Visit Brazil Travel Association) Europe.

The Viva Brasil! Unique Experiences project was designed to run in parallel with Europe’s major tourism fairs. The Madrid edition was strategically planned to take place ahead of FITUR Madrid 2025, ensuring special prominence for Bahia as one of Brazil’s most attractive destinations.

With the success of the event, VBRATA reaffirms its commitment to promoting authentic Brazilian experiences, connecting European audiences with Brazil’s charms in its future initiatives.

Barra Lighthouse, Salvador, Bahia – Brazil

About VBRATA:
VBRATA – Visit Brazil Travel Association is a non-profit international organisation dedicated to promoting Brazil as a tourist, cultural, and business destination, connecting travel agents, tour operators, and consumers in Europe and the Americas with authentic Brazilian experiences. For more information, visit VBRATA.org, Instagram or LinkedIn and follow @vbratabr. Those interested in participating in future events and activities planned for 2025 should contact events@vbrata.org.

About SETUR Bahia:
The State of Bahia’s Tourism Secretariat (SETUR Bahia) is responsible for promoting and developing tourism in the state, showcasing Bahia’s rich cultural, historical, and natural diversity. With a strategic approach, SETUR Bahia works to strengthen the state’s position as one of Brazil’s most sought-after destinations, promoting authentic experiences ranging from its paradisiacal beaches and stunning landscapes to the vibrant Bahian culture, internationally renowned for its music, cuisine, and festivals. Follow @seturbahia.

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