Roadshow promotes integration between Brazilian tourism and Italian agents, generating new business opportunities
VBRATA (Visit Brazil Travel Association), a non-profit tourism, culture and business organisation dedicated to promoting Brazil as a tourist and cultural destination in the UK, Europe and Latin America, concluded on Monday 7 October, in Rome, the second and final event in its series of events in Italy, after a visit to Naples. The roadshow will continue in other countries in Europe and the United Kingdom.
These events were of great importance in relaunching Brazilian tourist destinations and products, in addition to strengthening the relationship between exhibitors and the Italian tourist trade.
The Brazil roadshow organized by VBRATA passed through Naples and Rome, on the 4th and 7th of October, respectively, providing a unique opportunity for travel agents and tour operators to get to know more closely the beauty and diversity of Brazil.
During the events, participants were able to watch exclusive presentations about Brazilian destinations, participate in interactive workshops and establish direct connections with representatives of renowned tourist attractions and sector operators in Brazil, in addition to enjoying typical regional dishes and performances by Brazilian musicians.
This was a unique opportunity to expand knowledge about Brazilian tourism and strengthen strategic partnerships in the European market.
In this edition of Roadshow do Brasil the following exhibitors were present:
TAP Air Portugal
Visit Rio Grande Norte
EMBRATUR
SETUR Bahia
Del Bianco
Visit Iguassu
SETUR Ceará
Around 150 travel agents and tour operators were present at the 2 events.
“The event had an excellent number of participants, all showing great interest in Brazil as a tourist and cultural destination. We are preparing the calendar of events and initiatives for 2025, aiming to continue promotional actions in Brazil, so that travel agents can further explore tourism and culture in our country”, says Glauco Chris Fuzinatto, President of VBRATA Europe and Americas”
ABOUT VBRATA
VBRATA – Visit Brazil Travel Association is a non-profit tourism, culture and business organisation dedicated to promoting Brazil as a tourist and cultural destination in the United Kingdom, Europe and Latin America. VBRATA currently has 115 associated operators and more than 16 thousand registered travel agents. A network that shortens the distance between Brazilian tourism products and international networks in the sector.
For more information visit: VBRATA.org, Instagram or LinkedIn.
Those interested in participating in future Road Shows and activities planned for 2025 should contact events@vbrata.org.
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