São Paulo, 11 April 2025 – VBRATA (Visit Brazil Travel Association) will be participating in WTM Latin America 2025, the largest tourism fair in Latin America, taking place from 14 to 16 April at Expo Center Norte, in São Paulo.
With the aim of promoting Brazil as a tourist destination abroad, VBRATA will be present with a specialised team, engaging in strategic meetings and fostering business with tour operators, travel agencies, and representatives of the international travel trade. The association seeks to strengthen existing partnerships and open up new opportunities with a focus on Europe and the United Kingdom — priority markets for Brazilian tourism.
“Taking part in WTM Latin America is a key opportunity to strengthen ties with the sector’s main players and to expand Brazil’s international reach as a travel destination. VBRATA has been consolidating its role as a bridge between the international trade and the unique experiences that Brazil has to offer,” says Glauco Chris Fuzinatto, President of VBRATA.
Over the course of the three-day event, VBRATA will attend meetings with destination representatives, airlines, and tour operators, as well as presenting updates on new cultural and regional promotional projects being developed to boost Brazilian tourism in a sustainable and strategic manner.
VBRATA’s presence at WTM Latin America reaffirms its commitment to the international promotion of Brazil, acting as a bridge between the country and the global travel market.
About VBRATA
The Visit Brazil Travel Association (VBRATA) is an international organisation dedicated to promoting Brazil as a tourist and cultural destination abroad. With a focus on training the international trade, promotional activities, and strategic partnerships, VBRATA operates primarily in Europe and the United Kingdom.
