Pubs have gained huge popularity in other parts of the world besides the UK. In Brazil this type of bar is known as a “themed bar”. It is a growing market and one that requires creativity, in particular in the theming of the establishment, which should deliver aspects of British culture as well as a range of differentiated drinks, such as craft and imported beers.
An entrepreneur looking to invest in this industry should focus on attracting the right public, their choice of location, and the latest trends and developments in the market. With this in mind, it is advised to hire an accountant who understands the local labour laws for new businesses. Success is directly attributed to the comprehensive training of staff, investing in a stage for live shows and choosing an engaging and rustic decor to stand out from the crowd.
The level of investment depends on timing, location and the size of the business, but a good estimate is approximately R$ 85.000, with mid-term returns.
Interested? A step-by-step guide of how to build your own business is available on SEBRAE’s website: www.sebrae.com.br
