In case you didn’t know, Snapchat is an instant video and picture app. Users capture a scene on the spur of the moment, post it as part of their ‘story’ and, after 24 hours, the video disappears (unless you specifically download it). It is a hugely popular social network, equally so amongst celebrities and anonymous users all over the world.
What is taking a few people by surprise however, is that older generations are starting to jump on the bandwagon, as before it was very much a young people ‘thing’.
Even though it can sometimes take a bit of getting used to, once mastered it is a fantastic way for people to document their daily lives.
According to data supplied by US consultants comScore, use of the app amongst people between the ages of 25 and 34 went from 2 – 14% this year. In Brazil the increase in use has been similar, with users over the age of 35 going from 12%, in January, to 18% in May. Thousands of new users are coming to Snapchat every day, which all bodes well for the app’s future.
Attracting all the right sorts, so to speak, including advertisers and users of all ages, Snapchat seems like it is here for the long haul, and not just a temporary fad, revolutionising the way we use our smartphones.
The app is available for Android and iOS on their respective app stores.