Strategic Alliance Strengthens Brazil’s Promotion in Europe and Establishes TAP as a Key Link Between the Two Continents
VBRATA (Visit Brazil Travel Association) officially announces TAP Air Portugal as the official partner of the VBRATA Roadshow 2025, one of the leading events promoting Brazil as a tourist destination in the European market.
Connecting Destinations: TAP Expands Europe’s Access to Brazil
Renowned for its extensive flight network and excellent customer service, TAP Air Portugal currently operates direct flights from Portugal to 11 destinations in Brazil, connecting cities such as Lisbon and Porto to São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Salvador, Recife, Fortaleza, Natal, Maceió, Belém, and Porto Alegre. This reach positions the airline as one of the main air bridges between Europe and Brazil.
A Partnership That Drives Tourism and Promotes Unique Experiences
TAP’s presence at the VBRATA Roadshow 2025 represents more than just a strategic collaboration: it is an alliance that reaffirms a shared commitment to more accessible, sustainable, and diverse tourism. The airline actively supports initiatives aimed at increasing the visibility of Brazilian destinations beyond the traditional circuits, helping to build a richer and more comprehensive image of the country abroad.
Brazil in the Spotlight Across Europe’s Leading Cities
The VBRATA Roadshow 2025 will travel through key European cities, bringing together tour operators, travel agents, media, and influencers to showcase Brazil as a destination of authentic and unforgettable experiences. TAP’s involvement further strengthens the ability to connect these audiences to Brazil with comfort, safety, and efficiency.
Commitment to Promoting Brazil
“Our partnership with TAP Air Portugal is a strategic achievement that strengthens our efforts to position Brazil as a competitive and desirable destination in Europe. The airline has been a key ally in our mission to bring cultures closer together and open new paths for Brazilian tourism,” says Glauco Fuzinatto, President of VBRATA.
Through this alliance, VBRATA and TAP Air Portugal are building a solid bridge between two worlds—creating opportunities, strengthening the sector, and inviting Europeans to rediscover Brazil.
More information: liane@vbrata.org | www.vbrata.org
For more information about Brazil, travelling to Brazil, Holidays in Brazil and Brazilian tourism, please also visit VBRATA Visit Brazil Travel Association, a London-based travel organisation specialised in Brazil.
