Tired of curly, frizzy hair? Searching for a new look?


Tired of curly, frizzy hair? Searching for a new look? Then this article’s for you

One of the most frustrating things for a woman is having hard to manage hair. People who have excessively curly or long hair know exactly what we mean. However, help is at hand, as there are several types of treatment that can give your hair a new shine and softness.

In this issue we’re talking about keratin, a treatment that leaves hair straight and sleek, and free from curls! This type of treatment, also known as “progressive brush” or “Brazilian smoothing”, guarantees excellent results.

Keratin is a fibrous protein naturally found in hair, skin and other areas of the human body, such as nails. There are several types of keratin, but ultimately they fall into two major categories: alpha and beta. Alpha is the one produced by mammals, including humans. Beta is found in birds and reptiles. Hair is actually made of keratin and, therefore, many people opt to apply this protein to achieve a brighter and healthier look.

Keratin treatments can deliver varying degrees of straightening. Not all women want completely straight hair, many like their curls and just want a silkier finish. Keratin is the ideal solution. The lightest degree of treatment was specifically designed to eliminate frizz, but keep that wavy look. At this strength, the curls are softened. The stronger levels of treatment can completely transform curly bunches into straight hair. Many people opt for the medium strength treatment as opposed to full straightening formula.


Keratin Treatment Procedure:

1) Hair is thoroughly washed with a quality shampoo

2) Keratin formula is carefully applied and combed into the hair, from the scalp to the tips

3) Hair is dried

4) Keratin treatment is sealed to your hair using hair straighteners

5) Hair is kept dry and straight—without the use of clips, ribbons or ponytails—for 48 hours

Steps 1 to 4 can last up to 3 hours, depending on the length of the hair. It is essential to let the keratin do its work over the following 48 hours. In addition to not washing the hair, it is critical that it remains as straight as possible over this time: it should not even be tucked behind the ears as even this can disrupt the process. The end result is perfectly straight, sleek hair, which normally last between 3 – 5 months.

Note, you need to pay attention to the level of formaldehyde used: if the product contains more than 0.1% formaldehyde, the manufacturer is obliged to specify so on the label.

We recommend that you always seek the services of a qualified professional, as opposed to trying it at home!


About Author

BBMAG is the only London-based bilingual publication specialised in Brazilian and Latin American lifestyle. BBMag is free to all UK based readers ensuring that all our sponsors and advertisers benefit from 100% awareness to our given distribution audience made up of governments and establishments, industry organisations, bars and restaurants, arts centres, schools, cinemas, theatres, shows, festivals, events’ venues and many more...