London is staging the flavoursome festival designed to promote Brazilian cocktails, gastronomy, culture and tourism
VBRATA UK (Visit Brazil Travel & Cultural Association) launched this week, on Tuesday 05 September 2017, the first edition of the London Caipirinha Festival in partnership with the Embassy of Brazil in London and partners. The festival kicked off with an opening event exclusively for the UK travel trade and press at the Embassy of Brazil in Trafalgar Square.
The event was totally fully booked with over 170 professionals from the travel industry and press. Guests had the opportunity to watch short presentations about The London Caipirinha Festival 2017, the history of caipirinha and cachaça (the Brazilian distilled spirit used to make a caipirinha) and an overview of Brazil as a touristic, gastronomic and cultural destination.
At the opening event the travel trade also met the exhibitors; LATAM Airlines, TAP Portugal, Azul Airlines and Gol Airlines, showcasing their services to and within Brazil while agents tasted and learnt how to make a good caipirinha during the caipirinhas master class.
“The travel trade event of the London Caipirinha Festival has confirmed that gastronomy is one of the most important segments to promote, and to hold the attention of the UK travel trade, in particular the Brazilian quintessential cocktail, the caipirinha, as we had one of the best turn out of agents in all our events. We will carry promoting Brazilian food and drinks as well as caipirinhas and gastronomy to the travel trade and are pleased to confirm the second edition of the London Caipirinha Festival for June 2018,” says Chris Fuzinatto, Chairman of VBRATA EUROPE and creator of the London Caipirinha Festival.
The festival comes at a time when public interest in Brazil is in the ascendency following a series of cultural events and programmes designed to celebrate Brazilian culture in London.
To find out more about the London Caipirinha Festival please visit www.londoncaipfest.co.uk.
ABOUT THE LONDON CAIPIRINHA FESTIVAL
The London Caipirinha Festival 2017 (LCF 2017) was created by VBRATA to profile Brazilian culture across a range of sectors in London, with particular emphasis on gastronomy and cachaça. The Festival aims to showcase caipirinha, the quintessential Brazilian cocktail, as well as 19 London-based bars and restaurants serving caipirinhas competing for the title “London’s best caipirinha 2017”. For more information please visit www.londoncaipfest.co.uk.
VBRATA – Visit Brazil Travel Association is a London-based not-for-profit organisation dedicated to promote Brazil as a tourist and cultural destination in the United Kingdom and Europe. Our members are well established tour operators, airlines and travel agents with published travel programmes to Brazil which are recognised by the travel industry for their professionalism and reliability. They include some of the largest tour operators as well as medium, small and specialised travel agents and tour operators offering a wide variety of programmes to Brazil. When it comes to getting good and sound advice on travelling to and around Brazil, contact a VBRATA member. They are the real experts on everything Brazilian. For further details visit www.vbrata.org.uk.
ABOUT THE TRAVEL TRADE EXHIBITORS
LATAM Airlines Group is Latin America’s leading airline group with one of the largest route networks in the world, offering air services to around 140 destinations in 25 countries, and is present in six domestic markets in Latin America: Argentina, Brazil, Chile, Colombia, Ecuador and Peru, in addition to its international operations in Latin America, Europe, the United States, the Caribbean, Oceania and Africa.
TAP is the leading airline to Portugal from the UK, flying to numerous destinations within Europe and beyond. In operation since 1945, TAP celebrated 70 years on March 14, 2015, and has completed its privatization process in 2015, with the Atlantic Gateway Group being its main shareholders. TAP’s hub in Lisbon is a key European gateway at the crossroads of Africa, North, Central and South America, where TAP stands out as the international leading carrier with 69 weekly flights to 10 destinations Brazil.
We have been the fastest growing airline in Brazil since we commenced operations in December 2008 and currently have the largest airline network in the country in terms of cities served, with service to more than 100 destinations, and 792 daily flights. We have expanded our operations with selected non-stop service to the United States, Europe and South America.
GOL Linhas Aereas Inteligentes S.A. was founded in 2001 and is the largest low-cost airline in Latin America. GOL operates to 70 destinations within Brazil and South America and current offers more than 900 daily flights. GOL has a young, modern fleet of Boeing 737-700 and 737-800 Next Generation aircraft, the safest and most efficient aircraft of their type. Based in Brazil, GOL main hubs are Sao Paulo and Rio de Janeiro.
For Further details visit www.londoncaipfest.co.uk
Photos by Felipe Gonçalves