With the objective to promote Brazil and Brazilian suppliers to British consumers and the travel trade VBRATA – Visit Brazil Travel Association, the British/European Travel Trade Association Specialised in Brazil, has launched today in London its 2018 calendar of events.
Below is the schedule of promotional activities designed to promote Brazil in the UK, which has the support of the Embassy of Brazil in London, save the dates in your diary:
1. VBRATA Brazilian Road Show for Travel Agents: 15 to 17 May in Bristol, Brighton and Manchester
2. London Caipirinha Festival 2018 – Travel Trade and Press Seminar: 5 July at the Embassy of Brazil. Public festival with participating bars and restaurants from 5 to 15 July
3. London Bossa Nova & Brazilian Music Festival: August
4. Amazonas the Green Diamond (Amazonas Week): 6 to 16 September in London
5. London Brazilian Gastronomy Festival: 13 to 23 September in London
6. VBRATA Brazilian Road Show for Travel Agents: 18 to 20 September – cities to be confirmed
7. VBRATA & Bossa Brazil Travel Awards 2018: 1 to 2 November in London
“VBRATA’s annual calendar of events aims to bring Brazil a little bit closer to British travel agents and tour operators, who in general still lack reliable and up-to-date information about the destination, as well as promote public events designed specifically to celebrate Brazilian culture and gastronomy. With the support of local partners in the UK, we plan to visit prominent British cities, but also intensify our activities in London: we want to stimulate interest and demand for outbound tourism to Brazil among the British travel trade,” says Chris Fuzinatto, Chairman of VBRATA UK and VBRATA EUROPE.
The calendar of events is just part of the suite of effective marketing tools developed by VBRATA: organisation of professional events, distance and in-person training; networking and business development with Brazilian travel suppliers, as well as specific events and campaigns targeting tourists and the general public.
Formed in 2010, VBRATA is a not-for-profit organisation dedicated to bringing together the best of the British travel and culture trade and European operators that specialise in Brazil as a destination. The association is entirely focused on promoting Brazil overseas and has considerable experience and expertise in project management and transforming some of the country’s principal destinations into top tourist attractions amongst foreigner visitors. For further information visit www.vbrata.org.uk.